Jewelry style, absolute freshness of its creations

Since 1920, TOUS has crated a unique jewelry style all over the world, based in the concept fashion-jewelry and adapting all of its creations to the different moods people may have throughout their life. Besides the jewelry, the company’s core business, TOUS also creates a wide range of accessories: handbags, timepieces, perfumes, sunglasses, clothing, leather goods and a special life style collection.

With family tradition, this international company, present in more than 35 countries with more than 300 stores, owes its success to the absolute freshness of its creations and the innovative capability in craftsmanship while creating the 30 annual collections of the company that are materialized in different precious metals and gems for every special occasion.
With the very singular way that is thought, based in quality and flexibility, and its particular way to understand current trends-design and style- TOUS has quickly expanded all over the world with a great acceptance of its different ranges of products.

In 1920, Salvador Tous Balvi and his wife, Teresa Ponsa Mas, opened a small watch repair workshop that, step by step, got into the jewelry’s world. When their son, Salvador Tous and Rosa Oriol got married in 1965 they become the perfect match joining their talents-experience and creativity- and infusing jewelry with a whole new language. Later, in 1985, Rosa Oriol was inspired by what was going to become the brand’s emblem: "In one of my trips I saw a small teddy bear in a show window and I thought about the precious memories of childhood. Why not can we make it in gold? It has become a lucky charm for millions of people all over the world, and for us, it made a stand first in our international expansion. Although we create new collections, the teddy bear is always present in different ways. And for me, is very deep felt".
In 2005 was celebrated the teddy’s 20^th anniversary with special happenings in all world wide TOUS boutiques.

TOUS is always the eponymous to dynamism throughout its unique collections, in which are summed fashion and noble materials, defining a new concept in luxury. Luxury that is materialized in the capacity to reach emotions that has always been the brand’s special characteristic.